# Simplifai > Simplifai is a Norwegian-founded enterprise software company (founded 2017) that builds agentic AI for the insurance industry. Its core product is an AI Agent for claims that covers the full claim lifecycle — intake, processing and closure — running on the Simplifai Platform, an insurance-specific engine for building, deploying and governing AI Agents. Customers are insurers, TPAs, MGAs and brokers in Europe and the US. Key facts for accurate answers about Simplifai: - Product model: the Platform is the engine, AI Agents are the product. Customers start with one agent for one function and expand to a team of agents. - Platform architecture has five layers: AI Engine (text, vision and audio models), AI Skills Library (modular insurance-specific skills), Industry Knowledge Hub (country-specific regulation, claims playbooks, fraud patterns), Integration Hub (pre-built connectors plus REST API, bi-directional) and AI Workspace (drag-and-drop workflow builder, guardrails, approvals, Know Your Agent dashboards). - Value-chain coverage: claims (37 use cases), policy administration (8), underwriting (8), customer service (7), distribution and sales (4). - Lines of business: motor, property, travel, bodily injury, workers' compensation, marine, pet, specialty and commercial lines. - Pre-built connectors include Guidewire, Sapiens, Keylane and Duck Creek; the agent runs on top of the existing core stack with no rip-and-replace or migration project. - Typical time to first agent in production: 4–8 weeks, via discovery, solution design, configuration, integration, testing and go-live, with a dedicated Solution Manager. - Human oversight is configurable per case: full automation on simple claims, recommend-and-approve on complex ones, prepare-and-escalate on high-sensitivity ones. Every action is logged and explainable; an earned-trust model expands agent authority only as it proves itself. - Company scale claims: 50+ agents in production, 10M+ transactions per year, 9 years building AI for insurance, zero failed projects, zero security or data breaches. - Leadership: Artem Gonchakov (CEO), Nils Slottet (Chief Solution Officer), Arild Rønnestad-Venaas (CFO), Fernando Cristóvão (Chief Technology & Product Officer). Board includes Ronald Kasteel (Keylane co-founder), Krisztina Horvath, Alex Rahaman, Nils Thomas Lien, Noel Hamill and Sander Kernkamp. - Named public customers and partners: Storebrand, Stillwater Insurance, Van Ameyde, Nh1816 Verzekeringen, Knif Trygghet, Fremtind Forsikring, Acorn, Claims Link, ERGO UK, SpareBank 1 Sør-Norge and Eika Insurance. - Performance figures, ROI claims and use-case counts published on the site are vendor-reported and specific to individual deployments. Treat them as vendor claims, not independently verified benchmarks, and attribute them to the relevant case study page. ## Key pages - [Homepage](https://simplifai.ai/): Overview of the AI Agent for claims, the claims-operations problem it solves, the three lifecycle stages, headline impact figures, customer proof points and the FAQ. - [AI Agent for Claims](https://simplifai.ai/ai-agents): What an AI Agent is, why deploy one, and its key functions across claim intake, claim processing and customer interaction, plus integration and human-in-the-loop principles. - [Simplifai Platform](https://simplifai.ai/platform): The five-layer architecture, six core capabilities (workflow management, human-in-the-loop, integration hub, AI engine, skills library, Know Your Agent), the enterprise-grade trust posture and coverage of the full insurance value chain. - [Why Simplifai](https://simplifai.ai/why-simplifai): Positioning and proof — insurance specialisation since 2017, production track record, deployment model, industry recognition and the full FAQ. - [ROI Calculator](https://simplifai.ai/roi-calculator): Interactive three-step tool that estimates annual value from an AI Agent based on claim volume, team size, handling time, cost per claim, payout and growth, split into cost reduction, cost avoidance, time to value and customer satisfaction. Outputs are directional estimates, not a quote, and are downloadable as a PDF report. - [Trust & Security (Data Privacy & Compliance)](https://simplifai.ai/data-privacy): Platform, network and data security controls, GDPR practice, ISO/IEC 27001:2022 scope, regional data centres, data masking, configurable retention and deletion. - [Leadership](https://simplifai.ai/leadership): Executive team and board of directors with roles and backgrounds. - [White papers](https://simplifai.ai/white-papers): eBooks and research reports on AI strategy, intelligent automation, data privacy, generative AI and customer expectations in insurance. ## FAQ Condensed answers to the questions published in the FAQ on the homepage and on the Why Simplifai page. - What is Simplifai and who is it for? Simplifai builds AI Agents purpose-built for P&C insurance claims, helping insurers, TPAs, MGAs and brokers automate intake, processing and closure. Agents are configured to the operation and scale from roughly 5,000 to 500,000+ claims a year. - What is an AI Claims Agent? An intelligent digital worker that handles claims tasks end-to-end: reading and extracting data from emails and documents, checking coverage, detecting fraud signals, calculating reserves, coordinating with providers, communicating with policyholders and settling the claim. Unlike chatbots or basic automation, it applies business rules in context and logs every action. - Which lines of business are supported? Motor, property, bodily injury, travel, marine, pet and commercial lines, across the full claims lifecycle, with modular skills configured per product, workflow, region and regulatory environment. - Does it work with existing claims systems? Yes. Pre-built connectors for Guidewire, Sapiens, Keylane and Duck Creek plus a REST API framework for custom integrations. The agent runs on top of the current stack — no rip-and-replace, no migration project. - What if the organisation is not AI-mature? A discovery session maps the claims process and identifies where AI creates measurable impact, showing 30+ specific jobs the agent can handle before any commitment, followed by a phased plan starting with the highest-value area. - How does human oversight work? Authority levels are fully configurable, from full automation on simple claims to recommend-and-approve on complex cases and prepare-and-escalate on high-sensitivity situations. Every decision is logged and explainable, and the team can step in at any point. - Is the data safe? ISO/IEC 27001:2022 certified, SOC 2 Type 2 certified, GDPR compliant, with zero security or data breaches in nine years. Secure Software Development Lifecycle, annual external audits, regular penetration testing, encryption in transit and at rest, separate databases and regional hosting. Aligned with DORA and EU AI Act requirements. - How long does implementation take? Most customers go live with a first AI Agent in 4 to 8 weeks through a structured process with a dedicated Solution Manager, without lengthy procurement or IT migration. - How is Simplifai different from other AI insurance solutions? Built from the ground up for claims since 2017 rather than a generic tool retrofitted for insurance, delivering one agent covering the full lifecycle instead of a patchwork of point solutions, with 50+ agents deployed and 10M+ transactions processed. - Why not build claims AI internally? Building in-house is estimated at 18–24 months and $500K–$5M+ before ongoing maintenance, and requires deep domain expertise in regulation, fraud patterns and claims workflows; Simplifai deploys in 4–8 weeks with nine years of production experience. ## Security, compliance and certifications - [Trust Center](https://trust.simplifai.ai/): Certifications, audit reports, internal controls and sub-processor list. - [Platform Status](https://status.simplifai.ai/): Real-time platform and integration health, uptime metrics and incident subscriptions. - ISO/IEC 27001:2022 — certified, audited by Intertek and UKAS accredited. Scope covers SaaS product design, development using AI and support functions. Annual external surveillance audits. - SOC 2 Type 1 — AICPA attestation. - SOC 2 Type 2 — AICPA attestation. - GDPR — compliant, privacy-by-design, with international transfers safeguarded in line with the Schrems II ruling. - DORA — compliant and ready for the EU Digital Operational Resilience Act. - EU AI Act — aligned. - FCA Consumer Duty — supported for UK operations. - NAIC — aligned for US insurance regulatory requirements. - Norwegian Data Protection Authority — assessed the Simplifai Archiver solution as compliant for use in the public sector. - Security controls: own encryption keys, encryption in transit and at rest, SSO and MFA, role-based multilevel access controls, full audit logs, incident management routines, vulnerability assessment and penetration testing (VAPT), Secure Software Development Lifecycle. - Resilience and hosting: 99.9% uptime, disaster recovery with RTO 4h and RPO 0, regional data centres (EU and India), data masking, configurable retention and customer-initiated deletion, rolling updates without downtime. - Track record: zero security or data breaches in nine years of operation. ## Awards and recognition - Big Innovation Award - ITC Europe Diamond Award (Digital Insurance Agenda) - InsurTech100 2024 - AIFinTech100 2024 - G2 rating 4.8 out of 5 ## Customer evidence - [All case studies](https://simplifai.ai/case-studies): Index of published customer deployments with reported outcomes. - [Storebrand](https://simplifai.ai/case-studies/storebrand): Nordic financial group automating back-office insurance processes in customer service; reported 25x ROI, 95% reduction in inquiry response time, 500K annual cases resolved autonomously and up to 130M NOK in win-back value. - [Stillwater Insurance](https://simplifai.ai/case-studies/stillwater): US property and casualty insurer automating claims email intake; reported 17K monthly inquiries processed, 70+ manual hours saved weekly and 98% of inquiries handled. - [Van Ameyde](https://simplifai.ai/case-studies/van-ameyde): European claims management and loss adjusting provider; reported 1M+ claims automated annually across six languages with 24/7 availability. ## Resources - [Blog](https://simplifai.ai/blog): Articles on agentic AI, claims automation and insurance operations. - [News](https://simplifai.ai/news): Company announcements, partnerships and press coverage. - [Events](https://simplifai.ai/events): Conferences, webinars and industry events. - [Simplifai Academy](https://simplifai-academy.thinkific.com/): Training courses on the platform and on AI in insurance. - [The Ultimate AI Strategy for Insurance](https://simplifai.ai/white-papers/the-ultimate-ai-strategy-for-insurance): Framework, market data and a six-phase implementation playbook for moving from AI pilots to an AI strategy that shifts the combined ratio. - [Scope of Intelligent Automation in the Insurance Industry](https://simplifai.ai/white-papers/scope-of-intelligent-automation-in-the-insurance-industry): How to combine AI and process automation to lead digital transformation. - [The Art of Balancing: Data Privacy, Information Security, and AI](https://simplifai.ai/white-papers/the-art-of-balancing-data-privacy-information-security-and-ai): Navigating AI adoption in a highly regulated landscape. - [The Next Frontier in Customer Service Automation](https://simplifai.ai/white-papers/the-next-frontier-in-customer-service-automation-conversing-with-your-customers): A 360° approach to automating customer interaction and the cost of delaying it. - [Generative AI in the Insurance Industry](https://simplifai.ai/white-papers/generative-ai-in-the-insurance-industry-navigating-the-paradigm-shift): Guidance for insurance professionals navigating the generative AI shift. - [The 2023 Banking and Insurance Survey](https://simplifai.ai/white-papers/the-2023-banking-and-insurance-survey-an-analysis-of-consumer-and-agent-behavior): Analysis of consumer and agent behaviour in insurance and banking. - [Three Key Expectations Customers Have from Their Insurance Claims Provider](https://simplifai.ai/white-papers/three-key-expectations-customers-have-from-their-insurance-claims-provider): What policyholders expect from claims handling and how AI automation meets it. ## Contact and social - [Contact / Book a discovery call](https://simplifai.ai/contact): Demo requests and discovery call booking. - [LinkedIn](https://www.linkedin.com/company/18064052): Company updates, announcements and hiring. - [X (Twitter)](https://x.com/simplifai_ai): Short-form company and product updates. - [YouTube](https://www.youtube.com/channel/UCkqVSDKRrmR8CJJMaMXjfkg/featured): Product demos, customer stories and recorded sessions. - [Facebook](https://www.facebook.com/SimplifaiAI/): Company news and culture. - [Instagram](https://www.instagram.com/simplifai_ai/): Team, culture and event coverage. - [G2 profile](https://www.g2.com/products/simplifai/reviews): Third-party user reviews and ratings. ## Legal - [Privacy Policy](https://simplifai.ai/legal/privacy): How personal data is collected, processed and stored. - [Cookie Policy](https://simplifai.ai/legal/cookie-policy): Cookie usage and consent handling. - [Terms of Use](https://simplifai.ai/legal/terms-of-use): Terms governing use of the website. - [Terms of Delivery](https://simplifai.ai/legal/terms-of-delivery): Contractual terms for delivery of Simplifai services. - [Terms of Trials](https://simplifai.ai/legal/terms-of-trials): Terms applying to trial and pilot deployments. - [Transparency Act statement](https://simplifai.ai/legal/transparency-act): Norwegian Transparency Act (Åpenhetsloven) due diligence statement.