Thon Hotels: Innovating Hospitality with Agentic AI Thon Hotels is a Norwegian hotel chain, known for its commitment to quality service, sustainability and customer satisfaction. With a strong presence across the Nordic countries, the company operates a wide range of hotels catering to both business and leisure travelers.
Thon Hotels’ central Customer Service and Booking teams currently receive a high volume of inquiries for each booking, often resulting in an overwhelming volume of emails. With the support of a customized AI Agent , they will be able to organize and streamline group booking communications more efficiently.
Built and deployed on the Simplifai Platform , the AI Agent will identify related requests for the same booking, consolidate them within the ticket system, and generate clear, concise summaries for booking personnel. Additionally, the AI Agent will automatically detect booking inquiries that require pricing by Thon Hotels' Revenue team, ensuring these time-sensitive, high-value requests are processed promptly and efficiently.
Why Thon Hotels Chose Simplifai Thon Hotels selected Simplifai over other providers not only for its proven expertise in Agentic AI but also for its deep understanding of their unique operational challenges. The ability to work with a partner who truly comprehends their business needs and can drive real, measurable success was a key factor in their decision.
Thon Hotels is not only committed to enhancing customer experience but also to improving employee satisfaction and engagement. By leveraging advanced AI technologies like Simplifai, Thon Hotels aims to streamline operations and reduce manual workload, allowing employees to focus on more meaningful and rewarding tasks. This commitment to innovation and employee well-being supports Thon Hotels strategy of being an attractive employer, continuously seeking ways to enhance the overall employee experience.
By streamlining booking processes and freeing up valuable time, their AI Agent will help Thon Hotels maximize efficiency and profitability, ensuring that available capacity in their hotels is utilized more effectively – even during peak seasons.
"We see immense potential in working with Simplifai. Their ability to tailor AI-driven automation to our needs will allow us to optimize our booking operations, improve response times, and enhance customer service. This collaboration is part of our strategic priorities in making sure both our people and customers benefit from the latest technological advancements" , said Christian Olsson, Director of Operations, Thon Hotels.
A First Step in Thon Hotel’s AI Journey Beyond group bookings, Simplifai and Thon Hotels are looking forward to further exploring automation opportunities. One key focus is Conference Booking Management, where the AI Agent can automate intake processes to ensure all required information is gathered upfront, streamlining price estimates.
Additionally, general administrative tasks are on the agenda to be optimized by reducing manual workload. The collaboration may also extend to other areas within Thon Hotels Parent Company, Olav Thon Gruppen, including local hotels, real estate, and other divisions, driving broader digital transformation and increased operational efficiency.
Tom Erik Helle, Senior Solution Architect at Simplifai, commented: “We are really excited to be part of Thon Hotels’ AI journey going forward. There is a massive potential across the companies in the group, and we really look forward to deep dive into the customer facing processes for Thon Hotels first .”
This collaboration marks an important step toward the future of Agentic AI in the hospitality industry, and Simplifai is excited to support Thon Hotels in their transformation journey.
About Thon Hotels
Thon Hotels started off as Rainbow Hotels in 1989. Today, the hotel chain consists of more than 90 hotels in Norway, Sweden, Denmark, Brussels and Rotterdam.
About Simplifai
Since 2017, Simplifai transforms businesses by optimizing manual processes with Agentic AI. Our Enterprise Grade AI Platform offers the flexibility to build custom AI Agents of varying complexities or employ one of our pre-built Agents for Insurance.
Whether your focus is on enhancing customer experience, cutting costs, or mitigating risks, our AI Agents adapt to align with your strategies and objectives. By taking over repetitive manual tasks, our Agents empower your teams to concentrate on high-value work, improving both efficiency and customer satisfaction.
As your AI partner, we collaborate closely with you to drive innovation, ensuring that every new feature we release directly addresses your evolving needs. With data privacy, security, and compliance as our top priorities, our fully certified platform ensures your business remains secure and future-ready. Contact us!
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