Simplifai announces New Leadership: Welcoming Artem Gonchakov as CEO and Niels Zijderveld as CRO

Artem Gonchakov brings 14 years of experience spanning the BFSI (Banking, Insurance, Financial Services), Telecom, and Media industries. Over the course of his career, he has completed more than 60 strategic initiatives, generating over $2 billion in value for customers. Artem has previously held leadership roles at WorkFusion, Deutsche Bank, and Twitter/X.

As CEO, Artem is committed to defining and executing a bold strategy for Simplifai, building a high-performing leadership team, and fostering a culture of innovation, transparency, and mutual respect. His goals include driving customer success, enhancing investor confidence, and establishing Simplifai as a global leader in AI solutions.

In his own words, Artem shared, “Simplifai is at a pivotal moment. My mission is to lead the company into a new era of growth and innovation, transforming it into an unquestionable AI leader by creating success stories for our customers. It’s time to take accountability for our existence and aim higher.” 

Niels Zijderveld joins Simplifai as CRO with over 20 years of experience in the software and insurance sectors. His career includes leadership roles at Sollers Consulting, FRISS, Guidewire, and TIA Technology, where he focused on strategic, client-centered initiatives.

Niels’s role at Simplifai involves overseeing sales, marketing, and customer success. His deep understanding of the challenges and opportunities within insurance makes him uniquely positioned to drive Simplifai’s growth and expand its presence in the insurance sector.

Commenting on his new role, Niels stated, “Simplifai has been a pioneer in AI-driven automation since 2017, delivering unparalleled efficiency and value to regulated industries like insurance. With the release of the latest generation technology InsuranceGPT, we are leading a paradigm shift. I am excited to join the team and show insurers they can expect more from their technology partners.”

Reflecting on the leadership transition, Simplifai’s Co-Founder and former CEO, Bård Myrstad, shared his vision for the company’s future under its new leadership: “As I step down as CEO, I want to reflect on the incredible journey we’ve shared. I am immensely proud of our achievements and confident the company is in a robust position for this exciting next phase. With great confidence, I hand over the reins to our new CEO and CRO, whose leadership and vision align perfectly with our goals. I wish them the best as they continue building on our legacy and driving our mission forward.”

With Artem and Niels stepping into their new roles, Simplifai is set to accelerate its growth and establish itself as a global leader in AI-driven automation within the insurance space, delivering transformative solutions to customers and partners.