Press release: Sander Kernkamp joins Simplifai as Non-Executive board member

Sander Kernkamp appointed as Non-Executive Board Member at Simplifai

Simplifai, an Agentic AI provider for leading European insurers, is proud to announce the appointment of Sander Kernkamp as Non-Executive Board Member.

Sander joins the board with a distinguished track record in the financial services and insurance sectors, including executive roles at ING, BBL, Nationale Nederlanden, and ABN AMRO. Most recently, he led the management buy-out and scale-up of Zego Nederland, an Insurtech and Dutch Underwriting Agent specialized in motor insurance.

“I’ve seen the promise of data and technology for decades in the insurance and financial industry – but it’s only now, with AI, that we are truly delivering on the promise of speed, customer focus, and cost efficiency,” said Sander Kernkamp. “I’m proud to join Simplifai at a time when AI is fundamentally reshaping claims handling, underwriting, and customer service in insurance.”

“We are thrilled to welcome Sander to our board,” said Artem Gonchakov, CEO of Simplifai. “His combined experience in insurance leadership and practical technology deployment will be instrumental as we continue to scale our business and deliver regulatory-compliant AI automation across Europe.”

Simplifai’s AI Agents are already helping leading insurers across Europe optimize claims handling, enhance policy workflows, and deliver more efficient customer service – all while staying fully compliant.

As a board member, Sander will help guide the company’s strategic direction, with a specific focus on scalability, partner ecosystem growth, and the responsible deployment of AI in the insurance space.

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About Simplifai

Founded in 2017 in Oslo, Simplifai delivers Enterprise-grade AI Agents tailored to the insurance sector. Our platform allows insurers to automate claims handling and customer interactions – whether by deploying prebuilt AI Agents for motor, travel, or bodily injury claims, or building their own.

With a deep focus on compliance, trust, and operational excellence, Simplifai makes it easy for insurers to bring AI into daily workflows – without disruption. Our AI Agents are intuitive, scalable, and fully aligned with GDPR and industry standards, supporting insurers across the Nordics, the Netherlands, and the UK.

As a trusted AI partner, we help insurers become more efficient, and future-ready.

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About Sander Kernkamp

Sander Kernkamp is a Dutch entrepreneur and executive with over 25 years of experience in the financial and insurance industry. He held senior roles at ING, BBL, Nationale Nederlanden, and ABN AMRO, before leading Zego Nederland B.V. through a successful management buy-out. He is known for championing digital transformation and pragmatic AI adoption within regulated environments.

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